HEINEKEN_THE_CITY S10

This summer Everybody participated on a creative competition by Heineken the City Fashion to design streetwear inspired by Heineken. Since Everybody’s creativity is not limited to print and online stuff we came up with some awesome streetwear.

The idea was to create an outfit without using the populair red and green, only silver, grey and black. From the 314 contestants we ended within the last 20 who made it through the finals. At the start of the AIFW 2009, short for the Amsterdam International Fashion Week, our design was shown on the in- and outdoor catwalk during the opening of the Fashion Week DOWNTOWN in Heineken the City.

The area was so crowded it even caused traffic jams in the heart of Amsterdam. As a Rotterdam based company we are proud that not all good design comes from Amsterdam.

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